A Company's Technology Landscape

Refers to the prospect's online behavior and is collected mostly through the use of cookies which monitor web searches Type of Data How Can B2B Data Be Used to Benefit Marketing and Sales B2B data plays a massively important role in the company's productivity revenue and sales and marketing teams’ success. The data can be used to conduct various types of inquiries such as industry analysis and market research.

These use cases can be further divided into three categories Lead generation Outbound sales Analytics LET'S DISCUSS EACH CATEGORY BELOW. LEAD GENERATION The most frequent users Whatsapp Mobile Number List of B2B data are the sales and marketing teams. Companies use this data to improve their lead generation marketing strategies and sales tactics to increase conversion rates. For example a software provider can keep track of the technographic information of a specific company. As a result they can provide their marketing and sales staff with meaningful information regarding whether the potential customer's existing technology stack can accommodate more software.

B2B data can also be used to develop your ideal customer profile ICP a representation of the perfect buyer lead nurturing and scoring cold outreach account-based marketing and research and analytics. Generally a company's marketing department can use B2B data to do the following Identify your ideal custome — B2B data helps develop an ideal customer profile for both marketing and sales campaigns. Increase demand — B2B data helps teams identify what content is relevant to a specific industry and can help generate demand.