Recently, I chatted with an entrepreneurial company executive and learned that their main business is in the field of online resume templates; in short, it is to create different types of resume templates for job seekers, and charge fees for each template.
During the chat, I got more detailed information about this company. As a start-up type of company, the company has been established for 6 years, and the number of enterprise users has reached 10 million scale. At present, the core advantage in the business is the production of products. There are advantages.
In the past 6 years, the company has also appeared with the same type of competing products, and used the current advantages of self-media to obtain advantages that they do not have in channel communication; so now their appeal is - want to obtain through self-media channels more users.
From the above content, it can be concluded that enterprises only have product advantages in terms of products; but as the saying goes: although products are good, they must be known to others.
It is known that the company's online business is to help graduates make resumes to obtain satisfactory offers; they want to let more people know about their business through the current self-media platform, and achieve user growth through self-media.
How to let more people know and realize the purchase? This can be achieved in the following 3 steps:
Let existing users bring new users-Tuoke
Use We Media Platform to Shape "Resume Template Mission"
Let users know your product differentiation
1. Let existing users bring new users - Tuoke
First of all, let’s talk about the business of the company. The online production of resume templates is not a product of an emerging industry. Most of the major recruitment websites have similar resume optimization production.
The only difference is that the resumes of these recruitment websites are entered into the job interview of the website in the online optimization business, and the requirements are relatively clear.
The company wants to break the circle through the self-media platform and obtain more user resources. It is necessary to learn how to combine your own business with the user population who play on the We-media platform.
Then the tens of millions of users they have currently acquired serve as a basis for "circle expansion", that is, the source of communication. How to use the communication source of these millions of users? Content can be done from the following aspects!
Through accurate user analysis of data, analyze which channels are the current tens of millions of users obtained from? What about the percentage of paid and paid?
Among these user groups, are there any links to self-media platforms? If there is a way to use these basic users to build a community, so as to achieve customer growth through existing users; after all, a good word of mouth, a good product needs to be spread to gain new users.
As the saying goes, "The fragrance of wine is not afraid of deep alleys", it means that there are a lot of people outside the alleys. If you want to get more users, at least you need to know where your current users come from. How to get it and what are the key factors?
Understand the key factors of user growth, and then use a certain methodology to continuously increase the volume that can improve your business, so that your output will also increase.
After using existing users to break through the circle, good products have reached a certain understanding in the industry or in the field of demanders, and country email list demand users will consult the business through their cognition during this time period.
Simply put, it is the market share and the customer's recognition of the brand in the market, also commonly known as the brand effect. For example; a person who gets angry goes to buy a drink, he must buy Wanglaoji or Jiaduobao.