Which will encourage others to leave feedback and you will be able to use them in marketing activities. Consumers need motivation to create content, so to encourage customers to create content, publish their posts with a link on your website and in social media. Organize a contest. A simple way to use UGC in your campaign and encourage consumers to create content useful in marketing. Create a contest on social media where participants can demonstrate their skills or share their experience. Give back for creating User Generated Content. Not much in life is free, but you can get UCG without financial reward.
Instead, offer rewards, discounts, discounts in exchange for content created about your brand. You can also try sending samples of your products to influencers, potential customers whatsapp mobile number list eagerly use content shared by their favorite people in the digital world. An example of a campaign using UCG When we think of a user generated content campaign, the famous Ice Bucket Challenge action comes to mind. The campaign was viral and pro social. Its aim was to disseminate the problems of people suffering from ALS, i e. amyotrophic lateral sclerosis. The creators of the Ice Bucket.
Challange aimed to encourage public awareness and raise funds for research into this incurable disease ALS. What the Ice Bucket Challenge campaign was all about The user was asked to record a short video showing him pouring a bucket of ice water over his head. In addition, he was to inform, during this experience, about a website dedicated to ALS and encourage viewers to donate money to the foundation. The person then challenged another person to complete the task as well. The execution time was limited hours, if the user did not accept or complete the challenge on time.